Bloomingdale's

As a designer at Bloomingdale's, I enhanced the brand's visual identity and customer engagement through innovative projects. I developed dynamic in-store videos and window displays, designed personalized packaging for high-end clients, and created print ads for national and international publications. My work ensured cohesive and impactful brand messaging across all mediums. Through strategic thinking and collaboration, I consistently delivered high-quality, culturally relevant design solutions that elevated Bloomingdale's brand presence.

Conceptualized and designed versatile holiday and Father’s Day cards, which doubled as gift cards and promotional items, enhancing brand visibility and driving customer engagement.
Conceptualized and designed versatile holiday and Father’s Day cards, which doubled as gift cards and promotional items, enhancing brand visibility and driving customer engagement.

Designed a custom handbag exclusive to Bloomingdale's Hawaii stores, along with the accompanying magazine ad layout, boosting brand visibility and customer engagement.

Designed mobile and website layouts for Bloomingdale's Loyallist rewards programs, tailored specifically for high-end clients, enhancing user experience and customer loyalty.

Designed bags for Bloomingdale's "Little Bag" line, collaborating with Disney, creating the Pride bag for the Pride Parade, and producing exclusive bag designs for different markets.

Designed bags for Bloomingdale's "Little Bag" line, collaborating with Disney, creating the Pride bag for the Pride Parade, and producing exclusive bag designs for different markets.

Designed magazine ad layouts for national and international publications, including newspapers across the country.

Worked on catalog layouts, designed and coordinated holiday themes, and collaborated with the team to produce the celebrated Bloomingdale's catalog.

Worked on catalog layouts, designed and coordinated holiday themes, and collaborated with the team to produce the celebrated Bloomingdale's catalog.

Oversaw and conceptualized Lunar New Year designs for several years.

Created and designed comprehensive promotional materials for Bloomingdale's Loyallist Rewards Program, enhancing customer engagement and loyalty.

Created and designed comprehensive promotional materials for Bloomingdale's Loyallist Rewards Program, enhancing customer engagement and loyalty.

Laid out and designed promotional mailers for Bloomingdale's, effectively enhancing customer outreach and engagement.

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